Built to Convert
Websites designed around user experience and clear customer actions, so visitors know exactly what to do next.
Websites · Google Ads · Meta Ads
Your Next Customer Starts Here.
High-performing websites and targeted advertising built to help your business get noticed, generate leads and grow.
Website design & development
Google Ads & Meta Ads management
Why it matters
Your digital presence should do more than look good.
It should work for your business. That means a site people trust, campaigns that reach the right people and a clear path from first click to enquiry.
Built to Be Found
Paid advertising that connects your business with people who are searching for, or likely to need, what you offer.
Built to Improve
Ongoing optimisation informed by performance data, not guesswork. We look at what's working and adjust.
Services
Two services. One goal: more of the right customers.
Website Design & Development
Professional, responsive websites built to communicate your value, build trust and turn visitors into enquiries.
- Custom website design
- Responsive development
- Landing pages
- Service & business websites
- Contact forms & lead capture
- SEO foundations
- Speed optimisation
- Analytics & conversion tracking
Paid Advertising
Targeted advertising campaigns designed to put your business in front of the right people and generate meaningful opportunities.
- Google Ads
- Meta Ads (Facebook & Instagram)
- Campaign strategy & setup
- Audience & keyword research
- Ad creative direction
- Landing page alignment
- Conversion tracking
- Reporting & optimisation
The DLX approach
A clear process, from first call to ongoing growth.
You'll always know what stage we're at, what we're working on and what comes next.
Discover
Understand the business, audience, goals and current challenges.
Strategise
Define the website or advertising strategy and the objectives we'll measure.
Build & Launch
Develop the website or launch the advertising campaigns.
Optimise & Grow
Review performance, identify opportunities and improve results.
Why DLX Digital
A focused partner, without the big-agency layers.
You deal directly with the person doing the work. Decisions are made around your business goals, and you get a straight answer when you ask how things are going.
Direct communication
No account-manager relay. You talk to the people building your site and running your ads.
Business-focused strategy
We start with what you sell, who buys it and what an enquiry is worth to you.
Design and performance together
The website and the ads are planned as one system, so traffic lands somewhere built to convert.
Clear deliverables
A written scope before work starts, so you know exactly what's included.
Transparent reporting
Plain-language reports on spend, leads and what we're changing next.
Tailored to your goals
No one-size package. The plan fits your budget, market and stage of growth.
Selected work
Recent projects.
Websites built for South African businesses. Full case studies are being added as projects are documented.
View all workWebsite + advertising
Build It. Drive Traffic. Turn Clicks Into Customers.
A beautiful website with no visitors won't grow your business. Neither will ads that send people to a page that doesn't convert. They work best together.
- Attract
Advertising
Google and Meta campaigns reach people who are looking for, or likely to need, your service.
- Land
Landing page
A focused page that matches the ad and explains the offer clearly.
- Convert
Conversion path
A short form, a call button or WhatsApp, so enquiring takes seconds.
- Measure
Tracking
Form submissions and calls are recorded, so we know which spend produces enquiries.
- Improve
Optimisation
We refine targeting, copy and pages based on what the data shows.
Website Design & Development
Websites Built to Make Your Business Stand Out.
Custom-designed, responsive websites that communicate your value, build trust and make it easier for customers to take action.
Why your website matters
Your website is often the first conversation a customer has with you.
Before someone calls, they look you up. In a few seconds they decide whether you look credible, whether you do what they need and how easy it is to get in touch.
A good business website answers those questions quickly. It's attractive, easy to use, fast on a phone and built around one clear objective: getting the right people to enquire.
We treat your site as a business investment, not a digital brochure.
What we deliver
Design and development, handled end to end.
Scope depends on the package we agree, so not every project includes every item below. You'll get a written scope before work starts.
Discovery and planning
Goals, audience, competitors and what success looks like.
Sitemap and page structure
Pages organised around how your customers look for information.
UI/UX design
A custom design that reflects your brand and guides visitors to act.
Responsive development
Built to work on phones, tablets and desktops.
Contact forms
Simple enquiry forms that deliver leads to your inbox or CRM.
WhatsApp enquiry integration
A one-tap WhatsApp button, where you'd like one.
SEO foundations
Clean structure, page titles, meta descriptions and fast load times.
Analytics and tracking
Google Analytics 4 and conversion events, so you can see what's working.
Speed and technical optimisation
Optimised images, lean code and sensible hosting choices.
Testing and launch
Cross-device checks, form tests and a smooth go-live.
Optional ongoing maintenance
Updates, backups and small changes on a monthly plan.
Website types
The right kind of site for what you need.
Business & service websites
A complete multi-page site covering your services, story and contact details.
Good fit forTrades, cleaning and maintenance, property services, professional firms.
Landing pages
A single focused page built for one offer, usually paired with an ad campaign.
Good fit forPromotions, lead generation campaigns, new service launches.
Website refreshes
A redesign or rebuild of an existing site that looks dated or isn't generating enquiries.
Good fit forEstablished businesses whose website hasn't kept up.
B2B websites
Sites that explain technical products or services clearly and support a sales team.
Good fit forSuppliers, distributors, manufacturers.
Hospitality & tourism sites
Image-led sites that make enquiring or booking straightforward.
Good fit forGuesthouses, venues, tour operators.
Online stores
Product catalogues and e-commerce on platforms that suit your size and stock.
Good fit forRetailers and brands selling direct.
Our process
How a website project runs.
Discovery call
We learn about your business, customers and goals.
Scope & quote
A written proposal with pages, features, timeline and cost.
Structure & content
Sitemap, page outlines and copy direction.
Design
A homepage design for feedback, then the remaining pages.
Build & test
Development, forms, tracking and cross-device testing.
Launch & support
Go live, hand-over, and optional maintenance.
Selected work
View all work Websites we've built.
FAQ
Website questions.
Google Ads · Meta Ads
Reach the Right People. Turn Attention Into Opportunity.
Strategic Google Ads and Meta Ads campaigns designed to connect your business with potential customers and make every marketing decision more measurable.
Google Ads
Be there when people search for what you do.
Google Search ads show your business to people who are actively looking for a product or service like yours. They've already got a need, so the job is to be visible, relevant and easy to choose.
- Search campaigns
- Keyword research
- Ad copy
- Campaign structure
- Conversion tracking
- Landing page alignment
- Search term analysis
- Ongoing optimisation
Meta Ads
Reach the right audience on Facebook and Instagram.
Meta ads put your business in front of people based on location, interests and behaviour. They're useful for building awareness, generating enquiries and reminding people who've visited your site to come back, where that's appropriate.
- Campaign strategy
- Lead generation campaigns
- Website conversion campaigns
- Creative direction
- Audience testing
- Retargeting where appropriate
- Lead form optimisation
- Performance reporting
The campaign process
From research to reporting.
Each step builds on the last. Tracking goes in before launch, so results are measurable from day one.
Business & audience research
Your offer, customers, competitors and what an enquiry is worth.
Campaign strategy
Platforms, objectives, budget split and the landing pages we'll use.
Tracking & account setup
Conversion tracking, GA4 and pixel set up so we measure real actions.
Campaign creation & launch
Keywords, audiences, ad copy and creative, built and checked.
Testing & optimisation
We test variations and shift budget toward what performs.
Reporting & next steps
Plain-language reports with recommendations for the next period.
Transparent measurement
The numbers we watch, and why.
Which metrics matter depends on the campaign objective and on how reliable the available tracking is. We'll agree the important ones with you up front.
Spend
What's been invested, by campaign and platform.
Reach & impressions
How many people saw your ads, and how often.
Click-through rate
How compelling the ad is to the people who see it.
Cost per click
What each visit to your site is costing.
Leads & conversions
Form submissions, calls and other actions that matter.
Cost per lead
Spend divided by enquiries. Often the most useful number.
Conversion rate
The share of visitors who take action on your page.
Return on ad spend
Revenue per rand spent, where revenue tracking is reliable.
Your ad budget and our fee are separate.Unless an agreed package explicitly says otherwise, the money you spend on ads is paid directly to Google or Meta, and our management fee is charged separately. Results depend on your market, offer and budget, so we don't guarantee specific outcomes. We do commit to clear tracking and honest reporting.
FAQ
Advertising questions.
Portfolio
Work for real businesses.
A selection of websites and campaigns. Project write-ups and screenshots are being added as each case study is documented.
About DLX Digital
Good Design Gets Attention. Smart Strategy Turns It Into Growth.
DLX Digital is a Cape Town-based digital partner for businesses that want more customers, not just a nicer-looking website. We combine website design with Google and Meta advertising so the two work as one system.
A Little About Me
Good Work Starts With a Personal Approach.
Hi, I'm Luke, the person behind DLX Digital.
I started DLX with a simple idea: help businesses build a stronger online presence through great websites and advertising that actually serves a purpose.
I believe working with a digital agency should feel straightforward. You should know who you're working with, understand what you're paying for, and feel confident that your business is being taken care of.
That's why I take a hands-on approach to every project, from designing and building your website to setting up and managing advertising campaigns on Google and Meta.
Rather than offering a one-size-fits-all solution, I take the time to understand your business, your goals, and what you want to achieve. From there, we can build a digital strategy that makes sense for you.
My goal is simple: to help your business look professional online, reach the right people, and turn more opportunities into customers.
When you work with DLX Digital, you're not just another account on a client list. You're working directly with me, and I'm invested in helping you get the most out of your online presence.
Let's build something good together.
If you're looking for someone who cares about the details, communicates openly, and takes your business goals seriously, I'd love to hear what you're working on.
The name
What DLX stands for.
Three letters for the three parts of the work. Each one does its job better because the other two are there.
Digital
Website design and development.
Leads
Google Ads and Meta Ads that bring the right people to your business.
Experience
The user experience that turns visitors into customers.
How we work
What we believe about doing this well.
Understand the business first.
Before we recommend anything, we want to know how you make money, who your best customers are and what's holding growth back. The right solution comes from that, not from a package list.
Build around real user needs.
Your customers want to know if you can help, whether they can trust you and how to get in touch. Every page we design answers those questions quickly.
Connect ads to the right page.
Sending paid traffic to a generic homepage wastes money. We match each campaign to a page that speaks to the same need and makes the next step obvious.
Measure the actions that matter.
Clicks are interesting. Enquiries, calls and sales are what pay the bills. We set up tracking around those so decisions are based on evidence.
Keep communication clear.
You'll know what's included, what it costs, when it will be done and how it's performing. If something isn't working, we'll tell you and explain what we'll change.
Contact
Let's Talk About Your Next Project.
Tell us a little about your business and what you want to achieve. We'll discuss the right next steps for your website or advertising.
Privacy Policy
Draft for review.This outline needs to be completed and checked against POPIA before the site goes live.
Information we collect
When you submit the enquiry form, we collect your name, business name, email address, optional phone number and the details you provide about your project.
How we use it
We use this information only to respond to your enquiry and to discuss our services with you. We don't sell your information.
Cookies and tracking
If analytics or advertising tracking (such as Google Analytics, Google Ads or the Meta Pixel) is enabled, it will only run after you give consent.
Your rights
You can ask us to access, correct or delete your personal information at any time. [Add the responsible party's contact details here.]
Terms and Conditions
Draft for review.Replace this outline with your finalised terms before launch.
Use of this website
Content on this site is provided for general information about DLX Digital' services and doesn't form a contract.
Quotes and scope
Project scope, deliverables, timelines and fees are confirmed in a written proposal for each client.
Advertising spend
Unless otherwise agreed in writing, advertising spend is paid by the client directly to the advertising platform and is separate from DLX Digital' management fees. Advertising results are not guaranteed.