Reach the Right People. Turn Attention Into Opportunity.
Strategic Google Ads and Meta Ads campaigns designed to connect your business with potential customers and make every marketing decision more measurable.
Be there when people search for what you do.
Google Search ads show your business to people who are actively looking for a product or service like yours. They've already got a need, so the job is to be visible, relevant and easy to choose.
- Search campaigns
- Keyword research
- Ad copy
- Campaign structure
- Conversion tracking
- Landing page alignment
- Search term analysis
- Ongoing optimisation
Reach the right audience on Facebook and Instagram.
Meta ads put your business in front of people based on location, interests and behaviour. They're useful for building awareness, generating enquiries and reminding people who've visited your site to come back, where that's appropriate.
- Campaign strategy
- Lead generation campaigns
- Website conversion campaigns
- Creative direction
- Audience testing
- Retargeting where appropriate
- Lead form optimisation
- Performance reporting
From research to reporting.
Each step builds on the last. Tracking goes in before launch, so results are measurable from day one.
Business & audience research
Your offer, customers, competitors and what an enquiry is worth.
Campaign strategy
Platforms, objectives, budget split and the landing pages we'll use.
Tracking & account setup
Conversion tracking, GA4 and pixel set up so we measure real actions.
Campaign creation & launch
Keywords, audiences, ad copy and creative, built and checked.
Testing & optimisation
We test variations and shift budget toward what performs.
Reporting & next steps
Plain-language reports with recommendations for the next period.
The numbers we watch, and why.
Which metrics matter depends on the campaign objective and on how reliable the available tracking is. We'll agree the important ones with you up front.
Spend
What's been invested, by campaign and platform.
Reach & impressions
How many people saw your ads, and how often.
Click-through rate
How compelling the ad is to the people who see it.
Cost per click
What each visit to your site is costing.
Leads & conversions
Form submissions, calls and other actions that matter.
Cost per lead
Spend divided by enquiries. Often the most useful number.
Conversion rate
The share of visitors who take action on your page.
Return on ad spend
Revenue per rand spent, where revenue tracking is reliable.